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About the Course

Every company should have a baseline of where their brand values and identity stands. Branding exercise is one of the earliest steps as this will instil healthy communication which is essential in a working environment. In this online course, there will be an overview on why branding is important in marketing and the practical aspects of branding exercise. With Aiman Minorhadi’s step-by-step exercise, brainstorming, organizing ideas, coming up with solutions and distilling ideas into values will be a breeze. And maybe you will come up with your own ideal branding exercise strategy.

Learning Outcomes:

  • Design their own brand identity and guideline

  • Apply the branding exercise as a tool to identity their values and attributes for your brand

  • Brainstorm the right combination for the visual elements of your brand

  • Construct their brand into set of variable under personality, presentation, tone and values

Highly Recommended For:

  • Entrepreneurs building a brand for their business venture

  • Entrepreneurs that want to improve their business performance

  • Brand designers who wishes to come up with their brand aesthetics

  • Companies who wishes to strengthen team building skills

Course curriculum

  • 1

    Welcome, Learners!

    • Introduction

  • 2

    Chapter 1: Why branding important to marketing?

    • Lessons on understanding branding and its purpose (1 m 16 s)

    • Branding Exercise

  • 3

    Chapter 2: What is Brand Identity?

    • Understanding the purpose of Brand Identity (6 m 25 s)

  • 4

    Chapter 3: Define Your Brand

    • Lessons on what are the essential elements of a brand (1 m 21 s)

  • 5

    Chapter 4: How to conduct Branding Exercise?

    • Step 1 - Brainstorming Attributes (9 m 21 s)

    • Step 2 - Yeses and Nos (6 m 59 s)

    • Step 3 - Surfacing Patterns (13 m 03 s)

    • Step 4 - Distilling Into Values (9 m 19 s)

  • 6

    Redeem your Certificate

    • Learner Feedback Survey